Nowadays,
most business used online promotion in order to promote their product or
business to customers. Mostly customer
or client also looking for product or service through online regardless their
size or nature of business. It is because internet becomes part of life for
most people when it comes to searching something about product or services and
to online shopping. So, we cannot simply ignore the impact of online promotion.
There have the research stated that online advertising or online promotion have
higher return on investment (ROI) compared to conventional method of marketing.
Online promotion can be promotion in social media or social networking likes
Facebook, Instagram, Twitter, Blog, You Tube and Whatsapp.
Examples of Social Media
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Source: Google
There
have several advantages of online promotion to promote the business.
· Less cost because
sometime free used the social media to promote the business.
· Can get more
customers because nowadays many people like used the internet as a medto purchase or to search information about product or services.
· More convenience
because there have no limit time to operating the business and easier to
customer purchases the product at anytime.
· Time saving because the
service in online without involve the other worker.
There
have several disadvantages of online promotion to promote the business.
·
One way
communication.
·
Easily to copy by
other parties (Logos, Images and Trademarks).
·
Not easily to trust
the customer especially about the paying the product or services.
·
Lack of marketing
skill to promote using the internet.
·
Too many choices.
Examples of online promotion in Malaysia
 
Lazada online promotion
AirAsia online promotion
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